True

Passion

Heiraz started from humble beginnings, seriously – the ones you may happen to read about kitchen start-ups. What started from home, then moved to a coffeeshop stall, and next, to a small and cozy little room we candidly called “Baking Studio”.

History of

Heira'z

2002
The birth of the Signature Heiraz Pineapple Tarts. That was the beginning of an era. The start of Heiraz. With a single product, word spread like wildfire through the Malay-Muslim masses, during Ramadhan period. 2004 came and more products were introduced. Fuelled by the passion for baking, Mdm Roszilah began her journey in seeking knowledge in various countries. Working with chefs and bakers along the years.

2009
This was the first time, Heiraz expanded from a home-based business to a Hawker Centre outlet, in Tampines. Staying in that mini space for two years, up until 2011. Expansion was always in vision as Heiraz began to open up an outlet in the East. Catering to various companies, with premium desserts and hi-tea. It took a year to begin making a name out of this SME before going further up North in 2012. An opportunity to teach bakers of various descent was open, as Heiraz became the catalyst to catapulting the trend of Home-bakers in the Malay-Muslim Community.

2014-2015
Heiraz’ activities were on hiatus, due to the founder’s personal reasons.

2016
In the first quarter of 2016, Heiraz bounced back with a micro-bakery and academy at its belt. Aiming to inspire others towards building their passion for baking. Heiraz also provides clean, wholesome and healthy desserts and baked goods, as we are responsible for what our customers consume.